BRAND STORY

TASTE THE FUN!

LOTTERIA, launched in 1979 as Korea’s first homegrown fast-food brand, has led the nation’s QSR market through continuous product innovation and operational excellence tailored to local tastes. Iconic menu items like the Bulgogi Burger have set the standard for Korean-style QSR, earning long-standing popularity across generations.

Today, LOTTERIA is evolving beyond the traditional fast-food model into a quality-driven, café-style QSR. With a refreshed brand identity, an expanded premium menu lineup, and modernized store environments, LOTTERIA delivers a more refined and satisfying customer experience.

In addition to operating over 1,300 stores in Korea, LOTTERIA runs approximately 300 locations in six Asian countries, including Vietnam, Myanmar, and Mongolia. By offering localized menus and flexible brand operations, LOTTERIA continues to resonate with diverse global palates. In 2025, the brand is set to open its first U.S. store in California, marking the beginning of full-scale global expansion as a leading K-burger brand.

LOTTERIA remains committed to sharing the taste and joy of Korea with the world, growing as a next-generation global K-QSR brand.